Smokely
“Creating a successful business requires not just an idea, but the skills to bring it to life.”
The journey began with the establishment of a distribution company in the competitive Spanish market. I started from scratch, carefully planned and fine-tuned every aspect of the business processes, which enabled me to effectively manage operations and logistics. Thanks to well-established mechanisms and thorough preparation, the project was successfully launched. Now, the company not only operates smoothly but also continues to grow and develop, maintaining stable positions in the market. This experience confirms that even in saturated markets, there is room for new ideas and energetic entrepreneurs ready to turn them into reality.
Overview At Smokely S.L., I served as the Project Manager and Team Lead, driving significant growth and operational efficiency through strategic initiatives and technology integration.
Activities
Strategic Growth: Developed and implemented growth strategies, increasing market share and profitability by over 25%.
Systems Integration: Led the integration of CRM, ERP, and e-invoicing systems using Agile methodologies.
Market Analysis: Conducted comprehensive market analysis and financial planning.
Reporting: Provided detailed reports on legislative changes and market conditions to stakeholders and investors.
Team Management: Managed a team, including recruitment, training, and motivation.
Sales Expansion: Built and managed a distribution network across Spain, achieving 60% market coverage.
Compliance: Prepared documentation for product certification and tender participation.
Automation: Implemented business process automation using ERP and CRM systems.
Marketing: Designed and developed the company website and social media pages, creating content plans.
Direct Sales: Conducted direct sales to increase product sales volume.
Digital Presence
On the Smokely project, I undertook a comprehensive range of activities to establish and grow the brand effectively. Here is a structured list of the key tasks and initiatives:
HQD.UNO - Website Development and SEO
Created Website: Designed and developed the Smokely website to provide a user-friendly and engaging experience.
SEO Optimization: Implemented SEO best practices to improve search engine rankings and drive organic traffic.
Content Creation
Photos and Content: Produced high-quality photos and written content to enhance the brand’s online presence.
Content Plan: Developed a detailed content plan to ensure consistent and relevant updates.
Social Media Management
Instagram Page: Created and managed the Smokely Instagram page to engage with the audience and build brand awareness.
SMM Activities: Conducted various social media marketing activities to promote products and increase followers.
Digital Optimization: Optimized digital channels for better performance and reach.
Strategic Development
Strategy of Development: Crafted and implemented a strategic development plan to guide the brand’s growth and market penetration.
Content Plan: Detailed planning of content release schedules and types to maintain audience engagement.
By leveraging these activities, I was able to significantly enhance Smokely’s digital presence and drive substantial business growth.
Result
Successfully integrated multiple systems, enhancing operational efficiency.
Increased market share and profitability significantly.
Achieved comprehensive market coverage and strengthened distribution networks.
Built working business model to generate profit from the sales (invest - import - sell - make money)